Big Bang Awards 2023
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Group 1
1. FMCG Products, Consumer Durables and Services (any media, including campaigns)
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Group 2
2. B2B Products and Services (any media, including campaigns)
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Group 3
3. Media, Entertainment(including OTT Platforms), Sports (including e-sports and gaming) (any media, including campaigns)
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Group 4
4. Social Cause/ Not for Profit (any media, including campaigns)
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Group 5
5. Health, Fitness & Wellness (any media, including campaigns)
5.1 Disease Awareness & Education: Pharma/ Corporate/ Non-profit
5.2 Healthcare - Rx
5.3 Healthcare - OTC
5.4 Healthcare - Rx - Devices
5.5 Healthcare - Rx - Professional
5.6 Healthcare, Products & Services
5.7 Integrated Campaign of the year
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Group 6
6. Regional Work (any media, including campaigns) in Telugu, Kannada, Tamil, Malyalam, Hindi)
6.1 FMCG Products, Consumer Durables and Services (any media, including campaigns)
6.2 B2B Products and Services (any media, including campaigns)
6.3 Media, Entertainment, Sports (any media, including campaigns)
6.4 Social Cause/ Not for Profit (any media, including campaigns)
6.5 Health, Fitness & Wellness (any media, including campaigns)
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Group 7
7. E-Commerce (any media, including campaigns)
7.1 Education & Training
7.2 E-tailing
7.3 Fintech
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Group 8
8. Marketing Campaigns
8.1 Brand Strategy
8.2 Building Brand Awareness
8.3 Experiential Marketing
8.4 Loyalty Programs
8.5 Brand Content and Entertainment
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Group 9
9. Special Awards
9.1 Young Art Director of the year
9.2 Young writer of the year (copy/ content)
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Group 1
1. Media Innovation
1.1 Media Innovation - Dailies & Magazines
1.2 Media Innovation - Audio-visual Media (Linear TV, connected TV, OTT etc)
1.3 Media Innovation - Radio
1.4 Media Innovation - Digital Media
1.5 Media Innovation - Branded Content
1.6 Media Innovation - OOH and Ambient Media
1.7 Media Innovation - Sponsorships
1.8 Media Innovation - Multiple Platforms
1.9 Media Innovation - Celebs, brand ambassadors & influencer marketing
1.10 Media Innovation - Events / Experiential Marketing/brand activation
1.11 Media Innovation - Direct Marketing
1.12 Media Innovation: Other audio platforms (podcasts, other digital audio platforms etc)
1.13 Media Innovation - Emerging Technologies
1.14 Media Innovation - Sports Marketing
1.15 Media Innovation - Rural brand activation
1.16 Media Innovation: E-commerce
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Group 2
2. Media Strategy
2.1 Media Strategy - FMCG Products
2.2 Media Strategy - Consumer Durables
2.3 Media Strategy - Services
2.4 Media Strategy - Media
2.5 Media Strategy - Others
2.6 Media Strategy - Social and non-profit sectors including CSR
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Group 3
3. Integrated Campaigns
3.1 Integrated Campaign - Consumer Products
3.2 Integrated Campaign - Consumer Durables
3.3 Integrated Campaign - Services
3.4 Integrated Campaign - Media
3.5 Integrated Campaign - Others
3.6 Integrated Campaign - Social and non-profit sectors
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Group 4
Events and Brand Activation
4.1 Brand Activation
4.2 Events including Product Launches
4.3 Online Event or Brand Activation
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Group 5
5. Special Awards
5.1 Arvind Kumar Award for Young Media Professional of the year
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Group 6
6. Data and Technology
6.1 Best data-driven marketing campaign
6.2 Best brand Experience : AR/ VR/Emerging tech
6.3 Best Media Research using proprietary data (includes primary research and proprietary client data)
6.4 Best Media Research using existing data (covers use of data bases like TAM, BARC, IRS, TGI, publisher data etc.)
6.5 Best use of Analytics/Data Technology leveraging existing or progressive technologies for driving insights or business. Strategic collaborations with analytics / technology providers will be considered
6.6 Best brand activation -- Metaverse
6.7 Best use of cultural insight in a campaign
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Group 1
1.Creatives / Content
1.1 E-mailer
1.2 Digital Videos
1.3 Explainer Videos
1.4 Video Series
1.5 Content Marketing
1.6 Events and experiential marketing held through digital channels
1.7 Internal Communications
1.8 Employer Branding
1.9 Community Engagement
1.10 Influencer Communications
1.11 Online Contests
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Group 2
2.Mobile
2.1 Mobile Games
2.2 Mobile Applications
2.3 Mobile Websites
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Group 3
3.Websites
3.1 Corporate Website
3.2 Internal Site
3.3 E-commerce Site
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Group 4
4.Digital Campaigns
4.1 Brand Campaign
4.2 Search Marketing Campaign
4.3 Email Marketing Campaign
4.4 Social Media Campaign
4.5 Mobile Marketing Campaign
4.6 Influencer Marketing Campaign
4.7 Covid-19 Driven Campaigns
4.8 Social Cause Campaign
4.9 Digital Marketing Campaign of the year
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Awards for Design Excellence
1. Corporate / Brand Identity
2. Employee Communication Campaign
3. Posters
4. e-Brochures
5. Calendars
6. Newsletters (Physical / Digital)
7. Direct Mailers
8. Annual Reports
9. Website Design
10. UI/UX Design
11. Packaging
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